Project Slingshot is a global nonprofit that campaigns against factory farming through investigative research, documentaries, social media, PR activations, and advertising.
Project Slingshot is a global nonprofit organization whose stated aim is to end factory farming by exposing the practices of large agricultural companies, which it refers to as Big Ag. The organisation works through public awareness campaigns rather than direct services, and cites the statistic that over 90% of farmed animals worldwide are confined in factory farms as context for its work. It operates on a global basis.
Its output is multi-channel. Disruptive awareness campaigns form the core of the work, supported by daily social media content, documentary films on cruelty and power in industrial factory farming, public relations stunts and activations designed to generate media coverage, out-of-home advertising, and web properties built to expose information about factory farming. The organisation also produces fundraising materials and runs celebrity partnerships to extend the reach of its messaging.
Project Slingshot describes itself as a global crew of citizens, designers, investigators, filmmakers, and researchers. Its technical disciplines span investigative research, documentary filmmaking, graphic design, social media content, public relations, advertising, web development, and fundraising. Its stated approach avoids lecturing, shaming, or prescribing what people should eat, focusing instead on exposure, clarity, pressure, and systemic change. The organisation's own framing of its mission is to "drag the truth into the light" and to cut through the noise of public attention.
Project Slingshot publishes its work at projectslingshot.com. Founding year, team size, and funding details were not disclosed.
