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Virtuous

Virtuous, founded in 2014 and based in Phoenix, Arizona, builds a nonprofit CRM with marketing automation, fundraising and volunteer management tools, plus AI insights, for charities worldwide.

Virtuous is a software company that builds a responsive fundraising platform for nonprofit organisations. Founded in 2014 and headquartered in Phoenix, Arizona, the firm combines a purpose-built nonprofit CRM with marketing automation, fundraising tools and volunteer management in a single system, aiming to replace disconnected point solutions and allow charities to personalise donor communications at scale. The company describes the product as the fastest-growing nonprofit CRM in the industry, and says it serves thousands of fundraisers worldwide.

Alongside its core CRM, the platform offers AI-powered insights and predictive analytics, which are intended to help organisations identify opportunities, automate personalised outreach and improve donor retention and lifetime value. Technical work spans CRM software, marketing automation, predictive analytics and data integration. The stated design goals are ease of use and time savings for fundraising teams.

Virtuous frames its mission around the belief that personalisation drives generosity, and extends its work beyond software through sector education. It hosts the Responsive Nonprofit Summit, an annual event, and runs Virtuous Academy, a professional development offering for nonprofit staff. The company works with customers across the nonprofit and philanthropy verticals globally.

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