Hallmark

Hallmark Cards, Incorporated is an American company that designs and sells greeting cards, ornaments and gift products intended to help people express feelings and celebrate life's moments. Founded in 1910, the company has been in operation for more than a century and sells in the United States and internationally through major retail partners, dedicated Hallmark stores and online platforms.

Its product range spans greeting cards for occasions including birthdays, anniversaries, weddings, graduations, holidays and sympathy, along with the collectible Keepsake Ornaments line and related goods such as gift wrap, gift bags, party invitations and stationery. Cards are offered under four notable brand collections - DaySpring, Mahogany, Shoebox and Signature - each with distinct styles aimed at differing customer preferences.

Beyond its physical products, Hallmark runs a set of digital businesses: eCards and personalised card solutions, e-commerce and online retail, and loyalty and membership platforms. The company operates Crown Rewards, a loyalty programme offering customers exclusive offers and perks, and Hallmark+, a membership programme with similar benefits.